Look, in 2024, snagging the right sales and marketing people isn’t just another checkbox. It’s the whole game. Companies who get this? They’re the ones raking in new customers, pulling ahead of their competitors, and actually getting noticed. Doesn’t matter if you’re selling software or socks—if your team’s full of duds, nobody cares about your brand. So yeah, you need people who can sell, people who can market, people who can make your business actually grow.